Hero is a Swiss international food marketing company and manufacturer that mainly sells jam, baby food, healthy snacks, and infant formula! Hero Baby is part of the Hero Group, which is mainly responsible for making children’s products, and the most important product in the Hero Baby line is Hero Baby Nutrasense Infant Formula.\r\nFollowing their most recent Nutrasense 3 Combo Power campaign in 2022, Hero Baby has returned with a new outdoor awareness campaign featuring the Nutrasense 3 formula. However, the campaign this time is mainly focused on choosing high quality, even if it’s expensive.\r\nAs stated on the package, Hero Baby Nutrasense 3 is for children aged one to three years old. It contains more DHA, also known as docosahexaenoic acid, an essential human nutrient that promotes the development and neural health. Not only that, but they also mentioned in the copy that it has HMO, which means human milk oligosaccharides, which are considered the third main component of milk after lactose and lipids. Furthermore, as stated in the advertisement copy, it contains milk fat enriched with MFGM, which is found in breast milk and contains many bioactive components.\r\nThe campaign's tagline translates to Don't skimp; he's worth it! The brand did say that the product is not cheap or economical; however, it’s worth every pound because it’s great for your baby’s health.\r\nCurious to know more about the Hero Baby campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai, to learn more about this campaign.