After their last dazzling campaign, Joyalukkas is back on Dubai’s OOH media, merely weeks later, with the same star brand ambassador, Kajol. The biggest family-owned retail chain in the world masterfully constructs items that are precisely engraved and lovingly made. The jewelry brand is marking its 35th anniversary in the UAE, which is a momentous milestone. The company opened its first store in the United Arab Emirates in 1988, and eight years later was named a Superbrand. Millions of satisfied consumers, three and a half decades, numerous major accolades, and the brand's promise, passion, and commitment have all held steady over the years. The varied collections offered by Joyalukkas exhibit a beautiful fusion of traditional history and modern elegance. Every piece conveys a rich artistic narrative, elevating and bringing joy to every occasion. Kajol shines on the visuals, with Joylukkas’ infamous choker decorating her neck, as well their gorgeous dangly earrings. She is glammed up to the brim on the billboards with gold-coated Dubai scenery behind her, celebrating along with the brand their “35 Years in The UAE”, being “The World’s Favorite Jeweller”. The Bollywood diva is a perfect fit for Joylukkas, with her undeniable elegance. BackLite Media united to spread Joyalukkas’ campaign on Dubai’s uni-poles in the first week of March.
