Ramadan the month of giving and goodness. Coca-cola’s newest campaign is Ramadan-themed with all the month’s good qualities. The label-to-bow package is back again to encourage people to gift each other coca-cola to have on breakfast. which is kind of the same vibes the previous campaign had. The campaign is drenched with the well-known red color with the slogan “together, coca cola’s magic will fill the world with goodness” to ad a humanitarian dimension to the tagline. Another version of the ad is the one with happy friends gathered at one table eating and drinking Coca-cola happily with the same slogan. It’s worth mentioning that along with this campaign, there was another important message that matched the goodness of Ramadan. As the beverage brand decided to allocate, 1 pound of each can contribute to the expenses of Ramadan breakfast meals, which is a humane approach coca-cola took in this campaign. Curious to know more about the campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
