Following their last sweet ooh appearance, advertising for their first UAE branch, Magnolia Bakery, one of America's most loved foodservice of baked goods with over 25 years of experience, is back once again polishing Dubai’s OOH billboards of their aesthetically pleasing billboards! This time the star of the show is the “Banana Pudding”. Using its signature mint color on its billboards that are spread by cute cartoonish doodles that match Magnolia’s brand identity, wanting people to realize that they don’t have only the best bakeries in town but they’re friendly communicators too. The call-to-action used is “Get Your Banana Pudding Faster”, with “Order Direct!” with all these statements also translated into Arabic as well. Surely, the hype and taste won’t disappoint! With Group Plus and Contour Media being this campaign’s media providers, the campaign has been widely spread through Dubai’s billboards in the form of hoarding boards and digital screens in the first week of March.
