Chanel has taken it up themselves to adorn Dubai’s digital screens with their Première watch and the fun event they’ve hosted for it, following their last campaign starring Margaret Qualley. The Première watch, made by the jewelry masterminds in Chanel and inspired by the House's codes, was the brand's first timepiece in 1987. The case reminds us of the scent bottle's N°5 cork. The original bracelet was made of leather that was interlaced, much like the chain on vintage Chanel purses. A classy, classic timepiece that beauties can wear day and night. The watch has a gorgeous black onyx dial and a yellow gold casing, which totally conforms to modern trends while maintaining the original style, being in the prime light on the visuals. Black and yellow gold is now among the most trendy combinations in luxury watches. Dubai’s DOOH audience and the fashion-forward crowd were called upon to join Chanel as it celebrates the re-release of the legendary Première Édition Originale watch. The well-known French luxury fashion brand is celebrating the watch with the Première Funfair, a four-day spectacle taking place in Downtown Dubai. The dates for Chanel's Première Funfair in Downtown Dubai were “From March 15th to 19th”, at “Downtown Dubai”. For its duration, the French Maison hosted this inclusive event, which was open to the public. This campaign used Emaar and lit up Dubai’s digital screens in the first week of March.
