IKEA has made its way back to its OOH home in Dubai! From Al Futtaim Group, IKEA follows through from its last appearance at the beginning of the month. Seldom is IKEA not appearing on Dubai’s billboards, they are constantly reminding us of their fabulous furniture and interior displays. This campaign centers around Ramadan, with their ad copy “Ramadan Togetherness Assembled” and “Suhoor Stories Assembled”. Customers can “Shop in-store or online at IKEA.ae” for a vast selection of their products, like “RISHOLMEN”, “ARTISTISK”, “MARYD”, and “HOVLIG”. The visuals embody a warmness that can only come from the month of Ramadan and its family-centric days, from the sparkling suhoor nights to the big Iftar gatherings. The ad campaign invites the audience to explore IKEA's Ramadan 2023 collection to infuse houses with the spirit of the holy month. IKEA provides Ramadan decorations, furniture, and accessories to create a warm and inviting atmosphere for family and friends. In this new campaign displayed on Media 247, Contour Media, and Media World's OOH spaces, IKEA rose on Dubai’s hoardings, digital screens, and wall wrappings.
