SO/ Uptown Dubai has launched an exciting new OOH campaign to promote their luxurious 5-star residences. The messaging on the hoardings showcases how the lavish lifestyle of living in real estate residences is inspired by fashion. The SO/ Uptown Dubai Residences is a joint venture between Ennismore and Accor and boasts 227 opulent residences spanning 28 floors. The tower offers breathtaking views and unparalleled amenities, giving residents a chance to live a high life in style. The campaign features stunning visuals of the residences, highlighting their elegance and sophistication. The messaging is designed to appeal to fashion-conscious individuals who appreciate luxury and style. The OOH campaign is being rolled out across a variety of high-traffic locations, ensuring maximum exposure and reach. The campaign is expected to generate significant interest in the SO/ Uptown Dubai Residences and attract residents who value luxury, style, and sophistication. The campaign is a testament to the luxurious lifestyle that awaits residents, with messaging and visuals focusing on fashion-inspired living, showcasing the elegance and sophistication of the residences. With its breathtaking views and unparalleled amenities, the residence offers a unique living experience that is second to none. This campaign was first seen in the first week of March in Dubai, featuring on hoardings and digital screens using the media providers Media 247, Contour Media and Group Plus