Ramadan is all about family gatherings and staying up till Fajr watching tv and munching snacks endlessly! And with that being said, you need a comfy armchair or a trendy dining table. Home Box is here to offer you what you need to welcome the holy month. The furniture & interiors brand’s current campaign came right after a campaign was on the roads in 2021. This is a big time gap between both campaigns, especially with the rise of many competitors. The first thing you will notice is that this campaign has magical Ramadan vibes to it, with happy faces on all the billboard displays, uni-poles, hoardings, digital Screens, lampposts, and mega coms. In addition, The brand's promotional campaign offers 25% to 50% discounts in stores and online. Landmark Group’s Home box campaign used 3 media providers to publish this campaign which are Contour Media, Emirates Neon Group, and Al Masa Advertising in Dubai, Sharjah, and Ras Al Khaimah; we think it is a widely spread campaign to use 5 OOH formats in 3 emirates. Now, when it comes to the artwork, it has a lot to analyze; the first thing we noticed is the age variety as you can see 3 generations in one scene which sends the message subconsciously that the styles match every age demography. Second, the smiling faces on the billboards tell a lot, as genuine smiles increase brand appeal and result in stronger emotional connections. Our brain isn't just wired to reflect emotions. It's also very good at reading facial expressions and distinguishing between genuine and fake emotions. We can say confidently there’s nothing better than starting the holy month with a piece of comfy furniture.
