Oh, how we amour Dior! The jewelry giant has adorned and beautified Dubai’s OOH scene with a brand-new, sizzling campaign for their “La D de Dior” watches, after their last OOH appearance featuring brand ambassador Robert Pattinson. This isn’t the first time the stunning collection came to life on Dubai’s billboards. Last November, the brand dedicated a campaign for the same collection starring Cara Delevingne. Let’s get into the details of the hotter-than-ever watch, displayed front-and-center on the visuals. A star, if you will! Gold and silver have never looked so good, with the watch’s base being steel, adorned by brilliant-cut diamonds. The exquisite dial and chain of this House classic, la D de Dior, which was founded in 2003, are embellished with geometric Cannage lines in remembrance of the design that was so dear to Mr. Dior. “La D My Dior” is the tagline stamped over and over again on Media 247 and Backlite Media's digital screens, hoarding, and uni-poles. So what’s the story behind the watch? The La D de Dior line represents the Dior jewelry attitude, daring innovation, material and color combos, and all of the Swiss watchmaking expertise. In 2003, the collection debuted, taking its cue from a woman who frequently wore her man's timepiece. She must be thinking about him constantly, longing away about romantic ventures in a yearnful haze, or as goes the reasoning. Whether she is or not, the watch itself offers plenty to daydream about. This campaign from the joint forces of Media 24/7 and BackLite Media transformed Dubai’s digital screens, hoardings, and uni-poles, in the first week of March.
