What’s better than planning your life ahead? A dependable bank that's got your back and offers funding to support your dream. Well, good news, as ADCB Islamic Bank is your little genie that will help to make your wishes come true. Before going any deeper, the bank’s last appearance was in November last year, which is kind of a long time to be away from the audience, especially when many occasions have passed since then that that bank could’ve taken advantage of to showcase their financial solutions. In the current campaign, the bank offers Islamic funding or Islamic financing, which means financial services in accordance with Shari'ah Islamic law, principles, and rules. The campaign was displayed on digital screens, Lampposts, and Mega Com in Dubai using the media of Hills Advertising. The campaign used a friendly way in the copy and on the artwork to give the audience the reassurance they need, especially in a sensitive topic like financing.