Ramadan is the best time of the year for companies to advertise for their delicious set of cookies and sweets, besides we all know fasting all day makes you crave sweets even more so make sure to leave a little room for your all-time favorite desserts. After advertising for El Abd Patisserie’s newest items additions a while ago, the foodservice adding flavor to our lives is back again for its yearly Ramadan campaign coming out with a different aesthetic with different messages on Cairo’s prime OOH spots. The first all pink background billboard reflects joy and attention, and who doesn’t love the color pink? Definitely an eye-grabber. The ad advertises for El Abd’s sweet bar specifically such as semsemya, fooleya, maamoul and packed cookies, with an Arabic statement stating that “it got more sweeter”. Planning to be this year’s go-to sweet vendor all month-long! If you want to know more about El Abd’s campaign, you can check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
