The Saudi Bookstore, Jarir, just visited the OOH scene in the Emirates to announce a new branch to join the 3 other branches in UAE; the famous bookstore decided to land in Sharjah, the University City to be specific. The campaign used 6 formats to announce the branch opening, so you can see the news through displays such as digital screens, lampposts, rooftop billboards, bridge billboards, mega com, and unipole. Using the services of Al Serh advertising and pub as the media providers of this massive campaign. The campaign’s artwork has succinct and straight-to-the-point, as Jarir doesn’t need much of an introduction to the audience; the bookstore was founded in 1974, which means the brand dealt with gen x, millennials, and gen z. You can see the announcement of the new branch with the visual of you may come across the store. In addition, you can find their famous slogan, “it’s not just a bookstore.” It’s worth mentioning that it’s the first time the bookstore used OOH as a medium to advertise its brand. You can find this campaign in Sharjah and Ajman.
