What makes the finest pasta, you might wonder? It all comes down to how the noodles are made, including the quality of the ingredients used, and how well they hold up to hearty sauces. Sometimes the shape you choose to prepare with is to blame; other times, the firmness and integrity of the pasta itself may be to blame. \r\nIn this campaign we’re about to review, there is a new Egyptian pasta brand that’s not going to miss. The Middle East's first and only completely integrated, high-tech food production city, SILO, offers a diverse variety of high-quality essential foods and beverages, SILO has hit the streets for the newest ad launch of Pasta Cairo, after being away since their 2021 campaign. \r\nThe ad copy displays the pasta brand saying its an Egyptian pasta brand with international quality, that comes in several types such as penne, spaghetti, and elbow macaroni all showcased with different plates that can come out of those different pasta shapes while utilizing the red color across all billboards to be an attention grabber for both walkers and drivers. \r\n\r\nCurious to know more about the campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.