Like always, Galaxy makes a mouthwatering showcase, parading its quality goodness on Cairo’s streets. Following their prior appearance, the food & beverage conglomerate surprises us once again with a branding campaign for their most well-known Flutes bar. Galaxy captures the attention of on-goes with its mouth-watering visual of the Flutes bar, promoting it as the crunchiest, chocolate-covered wafer there is. The open Flutes packet is showcased in an enlarged form, really showing the audience how each wafer is filled to the brim with delicious chocolate, while at the same time leaving no part of the wafer uncovered. The billboard hosts the 2 flute wafer pack, with chocolate swirls as the background. The alluring ad stands out on Cairo’s streets, with the slogan “the most pleasurable crunch, filled with chocolate”. Curious to know more about the campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
