As the holy month of Ramadan approaches, the excitement for the upcoming festivities in Egypt is palpable. With the Supermarket Expo event taking place from the 16 to 21 of March, the buzz is only getting louder. Under the supervision of Egyptian Prime Minister Mostafa Madboly, the event promises to be a one-of-a-kind shopping experience for customers, offering a wide range of products and services related to Ramadan. To make the most of this opportunity, the organizers have launched an innovative Out of Home (OOH) campaign to attract customers to the event. The campaign is designed to target a wide range of audiences across different age groups and backgrounds, making sure that everyone is aware of the event and is excited to attend. The OOH campaign is focused on using eye-catching and vibrant visuals, with bold typography and colors that represent the spirit of Ramadan. The messaging is simple and direct, highlighting the benefits of attending the event, such as the wide range of products available, special deals, and discounts. The campaign has been strategically placed across different locations in Egypt. This ensures that the campaign reaches a large audience and is visible to people in their daily lives, prompting them to take notice of the event and make plans to attend. It is also worth noting that in order to further promote the event, the organizers have also partnered with popular social media influencers and bloggers in Egypt. These influencers have been sharing their excitement for the event on their social media platforms, urging their followers to attend and experience the magic of Ramadan at the Supermarket Expo. Overall, the OOH campaign for the Supermarket Expo in Egypt is a testament to the organizers' commitment and creativity to making the event a success. With its bold visuals, strategic placement, and strong messaging, the campaign is sure to attract a large audience and make the event a memorable one. Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
