Aldo rises on Dubai’s out-of-home media with huge brand ambassador, Noor Stars. The fashion wear brand’s last appearance was to drop their vibrant Spring/Summer collection, This year's campaign, which has community at its core, is a representation of what matters most during these holiday times: partaking in customs while making new memories with the people we care about. The campaign is titled “Together in Ramadan”, and Aldo’s collection didn’t miss in opulent details, appearing on the visuals with Noor Star modeling them. Green and bronze tones compliment the earthy palate of a warm Middle Eastern desert, while extravagant, metallic colors of rose, silver, and blue, with dainty gemstones, add a hint of elegance. With dazzling sky-high styles and crystal-studded purses, this collection was designed to increase the glam quotient during these special occasions for ladies, and men, with their classy leather shoes appearing on the billboards. One of the most well-known Middle Eastern YouTubers, Noor Stars creates content in the areas of lifestyle, beauty, and design. A real come up tale, Noor soared above hardship to become an exceptional creator and businesswoman. Noor inspires others to never give up on their dreams with her positive outlook and daring style, and that’s exactly why she was chosen by Aldo to become the face of this collection. When you think of Noor Stars, elegance, sincerity, and tenacity spring to mind. She perfectly represents the meaning behind this campaign for them and the principles they want to uphold as a company. BackLite Media and NW Advertising were the media providers for Aldo’s campaign, rising in March over digital screens and hoardings.