Emirates Airlines has launched a new out-of-home (OOH) advertising campaign in Egypt, highlighting the luxury flying experience that it offers to passengers. The campaign, which features both billboards and digital screens in prominent locations across the city of Cairo, aims to attract travelers who are seeking a comfortable and enjoyable transportation journey.

The campaign showcases the luxurious amenities that Emirates Airlines offers, including spacious seats, gourmet dining, and top-of-the-line entertainment options.

Similar to their previous campaign, this OOH campaign is part of Emirates airline's broader strategy to promote its premium services and attract travelers who are willing to pay a premium for a high-end flying experience. By highlighting the luxury and comfort of its flights, the airline hopes to differentiate itself from its competitors and attract a more affluent clientele.

The campaign's launch in Egypt is significant, given the country's strategic importance as a hub for travel and tourism in the region. By targeting this market with its OOH campaign, Emirates Airlines is positioning itself as the airline of choice for those seeking a luxurious and comfortable journey to this iconic destination.

Overall, the launch of this OOH campaign represents an important step forward for Emirates Airlines as it seeks to expand its customer base and reinforce its reputation as a provider of high-quality, premium air travel. With its focus on luxury and comfort, this campaign is sure to resonate with travelers who are looking for a more upscale flying experience.

Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign. 

Campaign Credits

Industry: Transportation

Brand: Emirates Airlines

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Country: Egypt

Region: North Africa

Tags: #ThinkDOOH | Awareness Campaign

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