Ever since 2016, the demand for retail, offices, and clinics has outweighed the availability of those spaces in Greater Cairo! Greater Cairo’s OOH has showcased time and time again since 2021 how Menassat Developments aims to fulfill the need of potential property purchasers with developing and developed projects in East Cairo, specifically New Cairo and the New Administrative Capital

Cityscape is an annual event that takes place in Egypt. At the event, many real estate developers and brokers meet up to initiate business opportunities and benefit potential real estate property owners. With the event taking place on September 2022, the real estate developer occupies Greater Cairo’s OOH spaces with their most recent campaign to not only inform passersby that they will be at the event but also utilized the visuals for the campaign to inform eventgoers that Podia Tower has available spaces for those seeking a place in NAC. 

In the first quarter of 2023, Menassat Developments surprises all Greater Cairo inhabitants with a new project in New Cairo! Feel disconnected? Menassat Developments’ new project, AXLE, aims to make you feel “Forever Connected” with its retail, office, and clinic spaces. Advertised on OOH and DOOH big formats, the real estate developer display not only the modernized almost all-glass design of the project, but also an installment method to purchase your next space!    

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns. 

Campaign Credits

Industry: Real Estate

Brand: AXLE

Advertiser: Menassat Developments

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Country: Egypt

Region: North Africa

Tags: #ThinkDOOH | Awareness Campaign | New Cairo

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