Haveyou ever wondered what really interests consumers and motivates them to buy any product? This is what Juhayna has done to market their products on their latest OOH campaign, spreading now on most of the roads of Cairo and Giza.

They have used a variety of billboards to deliver the message that their milk and yogurt products offer the highest nutritional benefits, such as Calcium, Proteins and Vitamins – exactly what we need to build a healthy body! The packing of their products also includes all this nutritional information, to let consumers differentiate clearly while doing their shopping.

Juhayna has definitely done their homework and studied consumers’ behavior to create an appealing OOH campaign.

Juhayna talks to their customers-00
Juhayna talks to their customers-00

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