The fashion wear industry giant, Shein, has brought Ramadan vibes to the UAE’s OOH scene, after their last campaign promoting their Eid-Al-Adha sale. As always, Shein is having a huge “Ramadan Sale” like they do every year, and a huge reason for their popularity is their constant reductions in prices and highly affordable pieces. Think that’s it? Nope! Shein is also bringing around a new “Ramadan 2023 Capsule Collection”, specifically targeting “your family”. The mobile app informs Dubai’s OOH audience that it can be downloaded through the App Store, Google Play, or the App Gallery. Shein brands itself as a “one-stop shop”, which they are in every essence of the word, considering the vast variation on its website or application of whatever you could possibly need. The visuals are all prettied up with the brand’s beautiful collection of loose dresses, kaftans, bags, and more. Shein has landed on Trinet Outdoor Advertising’s lampposts and bridge billboards in Dubai, in the first week of March.
