For the first time, Navitus Parfums published an outdoor awareness campaign to introduce their range of luxurious perfumes to people across Sharjah via OOH. Navitus Parfums is a Dubai-based perfumery for Luxury fragrances created in 2019 by renowned master perfumers using the best of ingredients. The name is originally derived from “energy” and “passion” in Latin.
The campaign is so elegant and simple, it only includes how the perfume bottles look like, the brand name, and the phone number. As we all know, the color black gives a luxurious, elegant, and powerful vibe to the ads, that’s why the color used in the campaign is black. Moreover, both English and Arabic languages are used in the campaign to introduce perfume for almost everyone on the streets.
The campaign was seen for the first time in the first week of March, having Tawseeq provided it through digital screens.
Industry: Cosmetics & Personal Care
Brand: Navitus Parfums
OOH Size: Digital Screen
Media Provider: Tasweeq
Country: United Arab Emirates
Region: MENA
Tags: Awareness Campaign | #ThinkDOOH
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