The food and beverages go-to brand for a quick refreshment, 7up, has just shown up in Cairo’s outdoor advertisement. Efferversing and bubbling up throughout Cairo, 7up shows a transformation to their 7up and 7up Zero Packaging. 

The solid colors of green and red on the visuals reflect 7up’s brand-strong identity of being fun, and playful, even using a strong sky blue as the background for an enthusiastic 7up drinker gulping down the can. The new visual branding system will retain the green coloring of earlier designs while incorporating 'zesty citrus tones' for added vibrancy. The redesigned 7UP has the recognizable punchy green of the brand but also includes citrus tints and unique, high-contrast lines that convey a sense of vigor. These-high contrast lines can also be seen on the billboards themselves, creating a seamless ad.

Strategically placing billboards in Cairo’s hotspots and main roads, the Pepsico Egypt brand is for everyone and that’s exactly why they show Cairo’s most-seen sites for their ad, where the general public pass every day for work, outings or just going back home. 

You need to check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to catch all the entail about the campaign type, kind, location, budget, media plan, and more.

Campaign Credits

Industry: Food & Beverages

Brand: 7up

Advertiser: PepsiCo Egypt

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Country: Egypt

Region: North Africa

Tags: #ThinkDOOH | Awareness Campaign

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