Samsung knows how to use most major changes in the market of smartphones and telecommunications in Egypt to guarantee their return on investment.
They have just started a new OOH campaign in the major streets of Cairo and Giza with their new smartphone ”Galaxy Grand Prime+”, showing that it supports the new 4G technology.
Samsung has chosen for this campaign all kinds of OOH, from small to X-Large billboards with a unique design that shows the speed of the 4G technology and the brand new smartphone with the slogan “الجديد كليا” or “the completely new” and "اسرع شبكة تحتاج اقوى تيلفون" to imply that their phone is powerful and will be working with the 4G so well.
Industry: Mobile Devices
OOH Size: Uni-Pole | Billboard | Double-decker Pole
Region: North Africa
Tags: Branding Campaign | Massive Campaign | North Africa | Product Launch | Branding Zone
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