After their latest campaign in November 2022, R&B has come back with a new outdoor awareness campaign filling the streets of Dubai and Sharjah. 

R&B is one of the Gulf Countries’ most popular rising fashion retailers, it was launched in Grand Mall, Oman-Muscat in October 2012.

The brand has a strong presence as they are open in 6 countries with more than 60 stores! Moreover, when you enter R&B, you will find a huge and varied range of women, men, and kids’ clothes, alongside a wide range of footwear, bags, accessories, lingerie, and more!

However, the campaign is very direct and simple, with photos of the models wearing R&B fashion, alongside some important information such as the nearest location, cities that have the stores, website, and a sentence that informs people about being able to order online, in stores, or through phone!

The campaign was seen in the fourth week of February, having Contour Media and Phi Advertising provide it through hoardings and digital screens. 

Campaign Credits

Industry: Fashion Wear

Brand: R&B

Advertiser: Apparel Group

OOH Size: Digital Screen | Hoarding

[] []

Media Provider: Phi Advertising | Contour Media

Country: United Arab Emirates

Region: MENA

Tags: #ThinkDOOH | Awareness Campaign

The Art & Science of OOH

Back To Top Arrow