Aldar, is about developing sustainable communities! They embed sustainability, quality, and technology, Today’s OOH campaign is no different, as the real estate developer advertises a residential project and innovation in everything they do by placing their customers as their number one priority that projects a sense of belonging.

The first out-of-home in 2023 for Aldar was seen in the streets of Dubai on the fourth week of January and was highlighted on February 2023.  In collaboration with Diamond Developers,  a lead sustainable development manager since 2010, both real estate developers advertised a programmatic digital out-of-home campaign that showcased and advertised a “Sustainable City” located at “Yas Island”.  

In the fourth week of February and on the hoarding billboards and digital screens of Multi-Platform Network (MPN) and Backlite Media in the streets of Dubai, appears Modern Villas located at Fay Al Reeman II. The residential project welcomes residents from the UAE and beyond to a destination with huge residences, green areas, and all the entertainment and conveniences they could desire. Fay Al Reeman II is a wonderful environment for life to unfold. 

The Art & Science of OOH

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