What’s a world without exciting films and entertainment to get you going through hectic days and whatever life throws at you?

After their previous campaignRoxy Cinemas, MENA's most popular and big screens pop once again on Dubai's prime Outdoor spots with a new awareness campaign for the announcement of Adam Driver 65 that was released a few days back.

The outdoor ad displays the two main characters, Adam Driver and Ariana Greenblatt with the billboards giving us the look and feel of the effect of how the theme of the digital screens is put to the eyes of outlooks, stressing the fact that it is PG 15 and that ‘Silver Plus’ tickets are available through different time slots. 

About the storyline, Pilot Mills soon realizes he's been stranded on Earth after a catastrophic crash on an unknown planet. It was 65 million years ago. Mills and the only other survivor, Koa, must now make their way across an unknown terrain riddled with dangerous prehistoric creatures in an epic battle to live.

The campaign was seen in the first week of March, having BackLite Media provide it through digital screens

Campaign Credits

Industry: Entertainment

Brand: ROXY Cinemas

OOH Size: Digital Screen

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Media Provider: BackLite Media

Country: United Arab Emirates

Region: MENA

Tags: #ThinkDOOH | Awareness Campaign | Adam Driver | 65

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