Sobha Realty has struck the real estate market in Dubai, as well as its out-of-home advertising media. Their last OOH campaign featured exquisite branding, with a simple yet effective ad copy, just like they cleverly created in this campaign as well.

Focusing on their project Sobha One, this campaign welcomes you to the project with five connected towers with an exquisite tapestry that spans the skyline. This residential building, which rises from 30 stories to a crescendo of 65 stories, is located next to Ras Al Khor Road and overlooks Dubai Creek. It offers a majestic view of the Burj Khalifa, Creek Tower to the northeast, and Downtown to the west.

The ad gives a glimpse into the beautiful vistas that are breathtaking as far as the eye can see. Views of the golf course, the still lake, the famous Burj Khalifa, and downtown can be found all around. Each look conveys a different atmosphere. “The Journey Begins Here” is their catchy ad copy, alongside “Superior Quality Homes in Central Dubai”.

Sobha Realty took over Dubai’s streets with Media 247and foot print advertising in the fourth week of February, spreading its awareness campaign over hoardings, lampposts, and uni-poles.

The Art & Science of OOH

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