Star, the enticing beverage brand, has just launched a new out-of-home (OOH) campaign to promote its three flavors: Lemon Soda, Ginger Soda, and Soda. The campaign, which is exclusively using hoardings, aims to capture the attention of consumers and entice them to try Star's new flavors.

The hoardings for the campaign are strategically placed in high-traffic areas, in hopes of reaching the maximum audience. Each hoarding features an enlarged image of the respective soda flavor, accompanied by catchy taglines and vibrant colors that are sure to grab the attention of passersby.

The Lemon Soda hoarding features a refreshing image of sliced lemons, alongside the tagline "Own Your Mix." The Ginger Soda imagery showcases a fiery image of sliced ginger root. Finally, the Soda background imagery displays a bubbly image of fizzing soda. 

Star's OOH campaign is a smart move, as hoardings are a highly effective way to reach a large audience and generate brand awareness. The eye-catching images and catchy taglines are sure to stick in the minds of consumers, making them more likely to remember the brand and try the new flavors.

Overall, Star's new OOH campaign is an exciting development for the brand and a great way to promote its new flavors to a wider audience. If you're in the market for a refreshing beverage, keep an eye out for Star's hoardings and give their new flavors a try!

This campaign appeared in the fourth week of February in Dubai featuring on BSA hoardings.

Campaign Credits

Industry: Food & Beverages

Brand: Star

Advertiser: International Beverage and Filling Industries LLC

OOH Size: Hoarding

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Media Provider: BSA

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

The Art & Science of OOH

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