The fashion wear industry has definitely been inspired lately and oozing that inspiration all over Dubai’s OOH scene! This time, TUMI  is back on the UAE’s roads after their previous appearance. The newest TUMI line, the Alpha Bravo collection, is one of the travel essentials for the brand ambassador and professional footballer Richarlison, who is now playing for a pro team in the UK.

TUMI, is a global travel and lifestyle company that specializes in stylish bags and other items that are tailored to the demands of contemporary life. All of the aforementioned goods have built-in compartments and pockets in TUMI styles, and each is cleverly constructed to keep everything organized, accessible, and findable at all times.

With its astonishing variety of internal and external compartments, the TUMI Alpha Bravo expandable bags makes it simple to pack a lot and keep everything in check, and that much can be seen in the visuals. Richardlison appears to be sleek, dapper, and cool in style with TUMI’s bags, featured at “Dubai Mall”, “Mall of Emirates”, and “Al Maryah Island”. As TUMI’s branding and marketing for being an on-the-go brand, the ad copy goes “Unpack Tomorrow”.

Contour Media and Media 247 bombarded Dubai’s hoardings and digital screens with this campaign in the fourth week of February.

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