You suddenly realize that you don’t have batteries for your TV remote, and you ran out of your favorite deodorant. Automatically you open amazon.eg and start adding those items to your cart. Now you have the dilemma of adding an extra item to get the free shipping, or should you settle for what you already have in your cart?
It’s the scenario that happens to every online shopper at least once a month “or when the deodorant bottle empties out,” and surprisingly, the first choice is Amazon when it comes to e-commerce websites. Of course, we cannot ignore the hot competition between Amazon and the other rivals in the Egyptian market. However, Amazon, most of the time, stays on top of this competition.
Amazon is famous for its deals, and actually, that’s what the previous campaign was about, which was also a global campaign which means it’s also published in UAE with the same artwork and message as the same one we’re about to review.
This campaign is basically for Ramadan 2023 and its deals which, as per the billboard “Up to 50%,” this promotion will be available from the 12th till the 21st of March. Of course, the prime users will be able to access the discount one day earlier in addition to the free shipping and other privileges. Other brands made an appearance in Amazon’s campaign, such as Tornado and Samsung. Plus, the payment gateways like Vodafone cash and CIB.
You can also spot the “Ramadan Crate,” which contains multiple grocery items with only 249 EGP.
The outdoor advertising campaign used both traditional and digital displays to showcase its Ramadan campaign, Also you can notice that the campaign has been distributed in strategic spots such as bridges, suburbs, plus major roads.
Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Industry: Mobile Apps | eCommerce
Region: North Africa
Tags: Awareness Campaign | Global Campaign | Promotional Campaign | Ramadan 2023 | Vodafone Cash | #ThinkDOOH
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