Pepsi Zero Sugar, a.k.a Pepsi Max internationally, just arrived in UAE to promote the sugar-free version of the famous fizzy drink, after its previous touching campaign that used the 3D technique. PepsiCo’s Pepsi, this time, is all about richness, power, elegance, and discipline, which is pretty obvious in the black color that the campaign used generously on the billboard. And since we’re talking about the campaign’s artwork, we can’t ignore the bold font that is always used for making statements and immediately capturing the attention of the pedestrian, which was exactly the case in this campaign. The campaign appeared on OOH platforms on the fourth of February on hoarding billboards by Media247 as the media provider. It’s worth mentioning that Pepsi Zero sugar has been claimed to be the newer, improved version of Pepsi Zero, and that explains the “Never Tastes so Good” message the brand used on its OOH campaign.
