Ramadan is around the corner and aren’t we all busy with its preparations, and the hassle that comes with it? Don't worry Abu Auf’s campaign has just landed in the perfect timing, coming all the way to Cairo’s billboard to remind you that all the needs of your iftar table from food and beverages in Ramadan and more are available with them! Their last OOH presence was advertising for their special coffee. Through the ad copy, Abu Auf wanted to spread Cairo’s audience into them knowing that they cover all their Ramadan needs starting from their special spices, salted crackers, unique selection of yamish, coffee selection, and most importantly their delicious roasted nuts. Utilized over a white billboard with a touch of green with Abu Auf’s slogan “Abu Auf, Abu Mazag” and pointing out that Ramadan is the month of giving across all ad spaces. Curious to find out more about this campaign? Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will give you all the information about campaign types, kinds, locations, budgets, media plans, and more.
