Iwan Developments is proud to announce the launch of its latest real estate project, Rhya, in Majada El Sokhna, a beautiful compound situated on the coasts of Egypt. To celebrate the launch of Rhya, the developers have launched an out-of-home (OOH) advertising campaign that is sure to catch the attention of anyone passing by.

The OOH campaign for Rhya features stunning imagery of the sea waves crashing onto the shore. The messaging for the campaign is simple yet effective: "Rhya Launching Soon At Majada" The campaign highlights the stunning location of the compound and the unparalleled beachfront living experience that Rhya offers.

The campaign is strategically placed in high-traffic areas, targeting those who are looking for a luxurious beachfront lifestyle. The messaging is designed to create a sense of exclusivity and prestige, appealing to those who want to live in a beautiful and serene environment.

The use of imagery is particularly effective in this campaign. The sea waves provide a calming and soothing effect, evoking a sense of tranquility and relaxation. This is in line with the lifestyle that Rhya offers, as residents can enjoy the stunning beach views and the sound of the waves every day.

Overall, the OOH campaign for Rhya in Majada El Sokhna proved itself to be a powerful marketing tool that effectively communicates the luxury and exclusivity of the development. With its stunning imagery and compelling messaging, the campaign is sure to generate a lot of interest and excitement, enticing those who are looking for the ultimate beachfront living experience to consider Rhya in Majada El Sokhna as their next home.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.

Campaign Credits

Industry: Real Estate

Brand: Majada El Sokhna

Advertiser: IWAN Developments

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Country: Egypt

Region: North Africa

Tags: #ThinkDOOH | Awareness Campaign

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