The esteemed bank, Banque Misr, takes over Cairo’s billboards once again, advertising their digital advancements, following their prior appearance. Alongside the famous Amr Wahba, Banque Misr parades its ability to provide its customers with all its available services with no administrative fees whatsoever, all through the safest and easiest mobile app, BM Online, for 60 whole days, starting from the 1st of March. This is in hopes of prompting more customers to favor digital handling. Amr Wahba stars in the new campaign, calling attention to a mobile phone replica with the interface of the simplest and safest mobile application there is, and the fact that no one should miss the opportunity to take advantage of Banque Misr’s 60 days, fee-free digital services. Curious to know more about the campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
