When you hear of ADNOC, you think of Oil & Gas. Elements that we all need and can not live without. As much as Oil & Gas is vital, an approachable personalized method that connects with the B2C segment is hard to find. And yet ADNOC finds an approachable B2C OOH advertising method for consistent retail fuel service station users. The most recent out-of-home campaign that utilizes the rewards system approach in order to encourage vehicle owners to use ADNOC’s gas station was on December 2022. To commemorate Dubai’s 51st National Day, which is dated the 2nd of December, ADNOC advertises ADNOC Rewards! By downloading the app and signing up for the reward system, people can win “Thousands of Prizes” including “Free Fuel for a Year”. ADNOC also highlights that by signing up to the rewards system; “Every Customer is Always a Winner”. Since ADNOC Rewards is a new product, the Oil & Gas distributor appears in the first week of March on Media 247, Backlite Media, Al Serh Advertising, Al Masa Advertising, and Arabia Outdoor's Digital Screen, Lampposts, Mega Com, and Uni-poles OOH spaces in Dubai and Sharjah to encourage more vehicle owners to subscribe to the reward system. The ad message for the campaign shares with passersby that with ADNOC rewards, you can “Now Earn 3X More Rewards!”. The points can be used for refueling, shopping, or servicing your car!