Al Areesh strikes the OOH scene once again with a new hot & spicy campaign promoting its products that cater to all tastes and ‘spiciness’. In its previous campaign, Al Areesh was also promoting its products under the tagline “The One Perfect Choice for All Delicious Meals”. In this campaign, Al Areesh promotes its non-spicy, hot n crispy, and flaming hot n crispy chicken for everyone to enjoy. The campaign is divided into 3 sections, each one for each flavor with the famous Al Areesh motto “Taste of Authenticity”. The campaign, which is divided into Hoardings and Wall Wrappings, is indeed a sight to grab the attention of everyone without even having a full glance at it. The bold design along with the red and orange undertones signifying how hot the chicken can be and simultaneously reflecting the non-spicy choice shows a certain understanding of what the audience wants. It also shows inclusivity for people who prefer different options, reflecting care for the customer before anything else. Food is a language that everyone speaks, and Al Areesh knows how to do it so well that they understand that language perfectly on Next What Advertising and BSA's OOH spaces. Their latest campaign is exciting, with a little hint of spice. Make sure to check it out!
