Pizza Hut, the pizza giant, is here to blow our minds with 3 different offers. After the previous campaign that promoted a pizza with only one topping, the QSR brand just visited the OOH scene with a new campaign to promote 3 small pizzas with 147 EGP, which means 1 pizza with only 49 EGP! In addition, you can come across the weekend offer, which consists of 2 large pizzas + free large pizza with 1 topping, and lastly, the ranch offer, which contains 2 medium pizzas + 1 free medium pizza with 1 topping. Those offers that Pizza hut promotes have a reason behind them, which is called pricing strategy; Pizza Hut offers combo meal product bundling. Pizza Hut has adopted the premium pricing strategy to highlight the high quality of its offerings. In intense competition, it lowers its pricing to gain market share without sacrificing high standards and service quality. Pizza Hut's pricing approach, which is part of its marketing mix, is also based on the size of the pizza you order—small, medium, or large—and the dough type you select. Customers can see that the ingredients are standard across the nation and that they receive similar services. The distribution of the campaign was 3 small pizzas campaign displayed on traditional OOH while the weekend offer and the ranch offer appeared in digital format to spread the news and target a broader audience. Also, you can notice that the campaign was geo-distributed all over Greater Cairo to make the offer reach the widest audience. Curious to know more about the campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
