Sports for everyone! Adidas’ campaigns are always that direct, yet they always bring it to the emotional side to hit the right spot. Following their long-used motto “Impossible is Nothing,” the fashion and sportswear brand just hit Dubai with a new DOOH campaign starring the one and only Mohamed Salah with the help of Emaar as a media provider. Adidas and its multi-channel campaign tackle an important topic which is “Diversity,” as your color, gender, race, religion, or any other orientation won’t change your love of sports. You don’t need to buy overpriced gear to play sports. The perspective is rich! Speaks to literally everyone into sports or thinks that sports need specific qualifications or standards. The brand decided to go with the superstar Mohamed Salah as a symbol of the “Impossible of nothing” as we all know that the football player is a self-made man and started with the deep belief that he can be a superstar one day; The choice couldn't be more accurate. It’s worth mentioning that in light of this ongoing campaign, Adidas celebrated Mohamed Salah’s ability to unite people through sport in its Impossible Is Nothing campaign and projected him onto the Burj Khalifa facade.
