Consumer desire for credit instruments, including strong demand for credit cards and loans, was widespread in UAE households during the fourth quarter of 2022. Furthermore, demand for personal loans increased across most credit categories, with the exception of non-housing investment, according to the UAE Central Bank's quarterly Credit Sentiment Survey. With such high demand, First Abu Dhabi Bank launched its most recent outdoor campaign on November 2022. The awareness campaign showcased that you can “Break up your Old Credit Card” because the “FAB Share Credit Card “ is here, offering “Unlimited 8.25% value back to SHARE points”. Utilizing the same background layout on Media World and Hypermedia’s Hoarding and Bridge Billboards OOH spaces in the streets of Dubai appear the banking service provider in the fourth week of February. The objective of the campaign is to advertise FAB’s “Low-Rate Credit Card”. The banking service provider offers the “Lowest Rate from 1.5%!”. Displaying an individual hugging the credit card translates a sense of comfort and ease in the midst of generally high-interest rates. The big format OOH spaces deliver the message in both English and Arabic in order to expand the reach of the campaign
