Some brands may not be around with advertising campaigns, yet there are always there for their long history and quality. Naguib Selim is one of those brands. Following their previous successful campaign last year. The interior & furniture brand revisited with a new campaign under the motto “Irreplaceable Curtains.” Naguib Selim in this campaign decided to use Gilan Alaa’s light-hearted charisma to promote their curtains. The brand ambassador’s choice is quiet brilliant. As the newly-wed tv presenter is a well-known face because of her funny reel on Instagram, let alone her acting roles in El Ghasala movie and El Kwayseen. The campaign’s artwork is pretty simple but smart at the same time, as the name of the brand appears on cloth tags while Gilan is posing happily in a tidy setup. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Naguib Selim’s newest campaigns.
