Thenew cable TV network has approached the Egyptian market with an aggressive campaign to get their market-share of Cairo audience, in a bid to win over the older channels.
The network has promoted its program shows and their presenters in a bluish creative design focusing on the word (فقط), which translates as “Only” – a proof of their focus on positioning the brand strongly in Egypt.
Their first OOH campaign in Egypt is massive, using all kinds of flags and Large and X-Large billboards across Giza, Cairo and New Cairo.
Industry: Broadcast Media
Advertiser: D Media Group
OOH Size: Uni-Pole | Large uni-pole
Region: North Africa
Tags: North Africa | Regular Advertiser
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