Thenew cable TV network has approached the Egyptian market with an aggressive campaign to get their market-share of Cairo audience, in a bid to win over the older channels. The network has promoted its program shows and their presenters in a bluish creative design focusing on the word (فقط), which translates as “Only” – a proof of their focus on positioning the brand strongly in Egypt. Their first OOH campaign in Egypt is massive, using all kinds of flags and Large and X-Large billboards across Giza, Cairo and New Cairo.
