For the past two years, Madinet Nasr for Housing & Development has continuously used Greater Cairo outdoor medium to advertise real estate projects and phases in different locations. What is noticeable between 2020 and 2022 is that the real estate developer utilized out-of-home advertising to display and showcase residential projects and phases. Today Madinet Nasr for Housing & Development decided to break that pattern by advertising a commercial office space phase!
MNHD’s most recent outdoor campaign took place on November 2022. The branding OOH campaign delivers a strong message for passersby by highlighting that “Everything has Changed after MNHD’s contribution”.
One of the most critical factors that increase the value of any real estate project is its strategic location. Located in Taj City, MNHD advertises Kinda Offices! An Office “Close to All Places”. The office space is situated in the heart of Cairo a few minutes away from CFC and Cairo Airport. To encourage potential office space purchasers to contact the real estate developer’s hotline or check out their website, MNHD displays a payment method of a “10% upfront payment” and “an installment plan up to 8 years”.
Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the campaign.
Industry: Real Estate
Advertiser: Madinet Nasr for Housing & Development (MNHD)
Region: North Africa
Tags: Awareness Campaign
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