Joyalukkas, the beloved jewelry brand that prides itself on its transparency, trust, and commitment has hit the streets of Dubai with a brand new OOH campaign promoting its elegant jewelry collection under its famous motto “World’s Favorite Jeweller”. \r\nJoyalukkas always describes its infamous motto as an aim to create a joyful shopping experience for everyone, not a way to “dominate the jewelry retail business”. In this campaign, Joyalukkas decided to subtly remind everyone of its great elegant work. The campaign’s dark background definitely steals the show, featuring a closeup picture of an Indian model wearing Joyalukkas’ jewelry. The uni-pole campaign from Backlite Media as the media provider truly knows how to grab the attention of its intended audience without really asking for much. With a promise of trustworthiness, honesty, and commitment, Joyalukkas has definitely done it right with a campaign that lets the audience decide what they want.