Sharjah Heritage Days focus on reconstructing every element of Emirati culture and legacy, including traditional cuisine, architecture, attire, ornamentation, and recreations of daily life in the villages. This much is evident through their OOH campaign in the UAE, spreading the news about the event and exhibition, after their appearance last year. The city's historical district along the Sharjah corniche plays home to this worldwide event each year. This program is sponsored by the Sharjah Department of Culture and the Institute of Heritage. Sharjah Heritage Days honors the UAE's lengthy past by showcasing performances, lectures, and cultural events that highlight UAE customs. Particularly at storytelling events, people dig into the habits and way of life of the country's forebears and forefathers. One of Sharjah's most famous tourist destinations, “the Heart of Sharjah”, is where the major event will take place, as described on the billboards along with the date for the event, from “March 1 to March 21”. The event draws a large crowd of locals, residents, and expats who come to take in the inspiring sights depicted on the visuals, with the raw heritage and authentic moments of locals framed in purple smoke. You can almost hear the uplifting noises, and smell the enticing aromas that are emblematic of Arab culture, as well as get a taste of the delicious flavors of Emirati food, from the ad campaign, which adds information about the sponsors and its social media. Sharjah Heritage Days’ OOH campaign struck the UAE’s hoardings and bridge billboards in the fourth week of February, from media provider Next Sign Media.
