Sharaf DG, a leading electronics retailer, recently launched a new OOH (Out-of-Home) campaign to promote the latest iPhone 14 and Samsung S23 series. The campaign featured a combination of hoarding and digital screens to capture the attention of passersby. The hoarding was strategically placed in a high-traffic location, showcasing the sleek design and new features of the iPhone 14. The ad highlighted the device's high-quality features while promoting Sharaf DG's facilitating purchasing plans with trade-in options. While the hoarding was promoting the iPhone 14, the digital screens were displaying the Samsung S23 series. This clever strategy was used to attract customers who might be interested in alternative options to the iPhone 14. The Samsung S23 series was marketed as a top-of-the-line smartphone with similar features and capabilities to the iPhone 14. Also, with minimal purchasing hassle, you can get it for as low as 134 AED per month with Sharaf DG. The campaign also showcased Sharaf DG's commitment to innovation and customer satisfaction. Sharaf DG has become a household name in the electronics industry by staying ahead of the curve and providing top-of-the-line products. This campaign proved to be a clever and effective marketing strategy showcasing the latest technology in smartphones. By combining hoarding and digital screens, Sharaf DG was able to reach a wider audience and promote both the iPhone 14 and Samsung S23 series. The campaign was a testament to Sharaf DG's commitment to innovation and customer satisfaction, and it is sure to have a lasting impact on the electronics industry. This campaign appeared in the third week of February in Dubai, featuring on Media World and Emaar’s digital screens and hoardings.
