Who does not like pizza, the tasty crust, flavorful sauce, and different fillings that satisfy every craving you have? After their latest campaign in November 2022, Maestro Pizza is back to Dubai OOH advertising for their new “Thinnest Crust in Dubai” with a catchy tagline “Thin, Crispy, and Full of Flavor”. The tagline is so creative and catchy that it came in the shape of a pizza to capture the attention of pizza lovers on the streets of Dubai! Moreover, they used both English and Arabic languages to communicate with almost every demography on the streets of Dubai. It's worth mentioning that the campaign has been spotted in more than one major road, which indicates a geo-distribution that targets a broad audience and therefore introduces the new product to a newer demographic. It also came in different shapes and sizes, such as lampposts, wall wrapping, and mega com; to catch the eye of people walking or driving from any direction. It’s worth noting that Khalid Al Omran opened Maestro Pizza in 2013 in Saudi Arabia; he aimed to offer high-quality pizza at affordable prices. This campaign appeared in the third week of February in Dubai by media provider Arabian Outdoor.