Thepharmaceutical industry is certainly getting bigger and developing fast. It is no wonder that they have started to focus on advertising campaigns to show their progress and to capture’s the public attention.
We can see this clearly reflected in Telfast’s campaign, an OOH campaign from the pharmaceutical giant Sanofi.
They have used X-Large OOH billboards on the major roads of Cairo and Giza, with colorful design focusing on the product and the usual medical indicators. Their copy is simple and catchy: ”Don’t let the allergy stop you”.
The campaign mixes simplicity and creativity and we hope to see some more OOH ads from Sanofi soon.
Industry: Medical & Pharmaceutical
OOH Size: X-Large uni-pole
Region: North Africa
Tags: North Africa | Seasonal Advertiser
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