Arabco Developments, one the leading players in the real estate industry, has recently announced LiVelli, the latest mall in front of Waterway in New Cairo. Arabco Developments is known for its innovative and creative real estate solutions and designs. In its previous branding campaign, Arabco Developments aimed to remind the people of their existence, intriguing them of what’s to come.
In this campaign, Arabco Developments is announcing LiVelli in a new and huge OOH campaign. The campaign extends over Cairo, with huge billboards that are hard to not notice. The billboards are different from your usual real estate campaigns, they are fun, and not too formal that they drive you away. They are also very colorful, grabbing anyone’s attention left and right. With the tagline “Shopping on a New Level” the campaign aims to tell people that they’re going to have an entirely different shopping experience with LiVelli.
Another bridge billboard for the campaign is in bright yellow, with another tagline saying “Enjoyment on a New Level” stressing the “New Level” with every billboard, showing everyone that their experience is about to get a whole lot better. The rest of the billboards feature the same pop up colors, fun images, and great fonts, allowing people to see the campaign as an artistic choice rather than a promotional one, also adding to the diversity of its content, making every billboard different from the other.
Arabco Developments’ latest campaign is definitely different, we hope the mall is as fun! Check this OOH campaign to know more!
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Arabco Developments’ newest campaigns.
Industry: Real Estate
Advertiser: Arabco Development
Region: North Africa
Tags: #ThinkDOOH | Awareness Campaign
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