Following the booming campaigns, Pepsi always surprises us with and follows using the appearance of beloved ambassadors like Amr Diab, Mo Salah, and Wegz. The fizzy beverage is here again with a multi-channel campaign using the motto of “Stay Thirsty” and the charisma of the ageless Amr Diab to promote the drink in a trendy, eye-catching way. Choosing the motto “Stay Thirsty” was about looking for new opportunities, meeting new challenges, and being eager to succeed more. This is a very enthusiastic way to use the motto. The reason behind choosing a big star like Amr Diab had too many reasons; the first one is trust. When you use the same brand, a star with wide popularity, as Amr Diab uses it, can build trust. Secondly, Amr Diab is the kind of ambassador who is known by many demographics starting, including boomers, Gen X, Millennials, and Gen Z, which is a winning card to promote the product and helps Pepsi to reach multiple demographics in 1 shot. The Campaign was spotted using traditional and digital screens to balance its OOH appearance and to attract as much audience as it could, which was a successful strategy. It’s worth mentioning that Over the last 122 years, there have existed 11 Pepsi logos. The modern iconic globe symbol came into existence in 1950. The script logo was applied to a graphic of a round bottle cap with red, white, and blue swirls. The word “cola” disappeared in the 1960s, and the script was replaced with bold text. Learn more insights about the campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)
