The 7th and 8th of March mark the celebration of International Women's Day, a day that recognizes the social, economic, cultural, and political achievements of women around the world. To commemorate this day, a Women Empowerment Convention event will be held at the Dubai Opera and Armani Hotel. To create buzz and excitement for the event, a DOOH (digital out-of-home) campaign has been launched. The DOOH campaign features a series of bold and inspiring idols and messages aimed at empowering women and celebrating their achievements. The Women Empowerment Convention promises to be a significant event, featuring prominent speakers, panel discussions, and workshops focused on women's empowerment, leadership, and entrepreneurship. The convention provides a platform for women to network, share their experiences, and learn from each other, ultimately contributing to the progress and success of women in various industries. This campaign is a powerful tool to generate awareness and create a sense of urgency for the Women Empowerment Convention. It reaches a large audience, including commuters, tourists, and residents, effectively spreading the message of the event and its mission. The campaign's powerful messaging, engaging visuals, and strategic placement across the city have contributed to the event's forecasted success and its mission to empower women in various fields. The Women Empowerment Convention is a must-attend event for women looking to network, learn, and be inspired, and the DOOH campaign has played a vital role in spreading the word. This campaign appeared in the first week of February in Dubai featuring on BackLite Media and Hypermedia's digital screens.
